Companies often expect to obtain better and deeper insight into their business by increasing the number of resources performing analytics. While this was the answer in previous years, this isn’t the case in today’s rapidly changing technological landscape. The work being performed by more resources a decade ago is now more appropriately suited for automation through technology today.
In many companies that I have worked with, Senior Leadership are making business decisions based on information generated within Microsoft Excel by teams of analysts who spend their time copying data between sources, transforming data into tables, or creating charts to represent data trends. Organizations that leverage large teams of analysts to perform Analytics or are still using Microsoft Excel as an analyst’s tool, have a very resource-intensive process.
You might be thinking, this is how my organization operates, what can we do to improve? The answer: better tools, better people, and implementing a better process. Implementing an automated solution improves the reliability of your analytics, delivers results more quickly, and requires less resources.
When changing a process, organizations often focus on ‘What is the cost?’ and ‘How many more resources will be required?’ When thinking about automating an Analytics process (Metrics, Reporting, etc.), the questions organizations should be focusing on are:
- What new insights can be obtained?
- What are the potential savings?
- How can the current resource pool be better utilized post-automation?
While migrating from a predominantly manual process to an automated solution does not require a large initial investment or increase in resources, it does require resources that have different skills than what was previously required. Ensuring your resources have Information Management, Data Transformation, and Data Visualization experience is key to a successful implementation, as well as ensuring high quality analytics and reporting.
By understanding and implementing a better process, better tools, and better people, the result is a cost- effective, authoritative, more advanced, and streamlined process which generates and further advances insight into the business allowing for REAL understanding and the ability to clearly focus on future growth.
Remember, a better process, better tools, and better people can perpetuate success in any industry or organization.